Music video research.

The song don't panic by band Cold play makes remarks about how beautiful our planet is but also how we as Humans take it for granted and are slowly destroying it. We believe the topic and lyrics "we live in a beautiful world" and "all of us are done for" provide ample materiel to produce a powerful music video that makes a statement about the state of the world. We plan to use archive copyright free footage in unison with our own independently shot footage. The idea being that we find footage of human and natural disasters and juxtapose them with footage showing the beauty of our world to the negative and positive impacts we have on each other and the planet. We will also film our local area to show the same by highlighting good and bad points about the area.
The song its self is a rather slow one and this will contrast will some of the volatile images that are depicted and also the pace at which we show them, again another method of using contrast to amplify the comment being made. This contrapuntal method is seen in many music videos and also in films due to its effectiveness.




Coldplay
Coldplay originally were classed as a British Rock band, however there style in recent years has changed in an effort to stay in the charts with 2011 album Mylo Xyloto being an example. The band formed in 1996 and with the release of their album Parachutes, Coldplay hit their first top 40 in the UK with their lead single ''Shiver''. The band went on to be classed as alternative winning Grammy awards under the category. Despite evolving there music to adapt to ever changing tastes, the band has continued to be successful and has retained there core fan base. They have also recently collaborated with artists such as Rihanna, Jay Z and perhaps most noticeably Beyonce.

They have recently become the most successful British band at the Brit awards winning best British band in February 2016.
 As mentioned at the start of the bands career songs were slower and perhaps had more emotional content such as "Don't Panic" from the bands debut album "Parachutes" in 2000. There first official single was "yellow" which again was a much slower song with deeper meaning. The song was written by lead singer Chris Martin about his mother going through chemotherapy, again a song that would connect with many people going through similar circumstances and that focused on a big issue.



The video was a dark one with Chris walking on a beach in the midst of a storm looking as if he has just been caught in a torrential down pour with wet hair and a drenched dark coat.
It depicts him feeling out of control and almost lost as one would feel in the situation he was in. We see the colors are mainly made up of tones of grey with only a small section of out of focus grass in the background.
In regards to lyrics the song is very touching as Chris addresses his mother "look at the stars, look how they shine for you" and "for you i'd bleed my self dry". A common theme of cold plays songs is that they address a specific person here with the second person pronoun "you". Obviously this allows for anyone listening to the song to personalise it and think of a person important to them.

The scientist is a song that focuses on the break up of couple, and how one of them wants to start over with lyrics like " oh let's got back to the start" and "tell you I'm sorry, you don't know how lovely you are". The song was off of Cold pays second album "A Rush Of Blood To The Head". Whats interesting about this video is that it is shot in reverse and so technically starts at the end. This works well with the lyrics "lets go back to the start".
In relation to costume there isn't any particular theme just every day clothing



This was a very successful song called The Scientist. In the video they have every day clothing on, for example Chris  wears a shirt and black jeans, which could be an attempt at keeping it neutral and allow viewers to form their own ideas of what is occurring in the video, whilst making the diegesis feel like real life.

The locations that feature are an ordinary estate with local corner shops and graffiti being seen which suggest again a real life setting, reflecting real life and making it relatable to the to viewers. However we also see train tracks and even a forested area eventually, and the narrative slowly pieces together  together in an interesting way. The story is depicted to us in reverse and we start from the end and watch Chris walk backwards. Chris sings the song while he moves in reverse,  and this results in giving the viewers a unique insight into the story, with the lyrics and actions of the video telling us about the narrative. 

The lyrics them selves tell us about the narrative and we are able to assume this is about a relationship that is on the verge of breaking up with the lyric "It's such a shame for us to part" and "no one ever said it would be this hard". Another is "Oh, take me back to the start", which is reiterated by the reversal of the video. Again it also is linked to the idea of a relationship that is ending, and his desire to go back to the beginning of the relationship and do things differently. 

The ending of the video shows a car crash in which Chris is driving with a girl in the passenger seat and she dies along with the lyric "Tell me you love me, Come back and Haunt me, Oh and I rush to the start" suggesting the song is not about breaking up but about the death of his partner. Again this links back to the idea of him regretting actions and wanting to "go back to the start" when everything was okay, ending the song with "I am going back to the start" playing into a popular cliché of wanting to go back in time and do things differently.

The genre of this song would probably fit under pop or alternative which aligns with the bads most common genres. The begginning of the song starts of with a slower tempo and softer tone gradually building in both rhythm and volume especially in the chorus of the song.

Coldplay's most recent single is Hymm for the weekend featuring Beyonce. The video takes place in India and depicts the throwing of colourful powders that occurs in some traditional Indian festivals and is something that we associate the country with. The outfits are also very colourful and reflect the culture and occasion of the video. In fact the entire theme of the video is colourful and focuses on the simple joys of life suggesting we should be thankful for what we have rather than always desiring more and that we should embrace other cultures.
When considering the lyrics we also see the song focuses on appreciating the things we have in life, in this case a person with the lyric "Life's a drink and your love's about to make the starts come out". We also hear "Got me feeling drunk and high" stating that the significant other makes him feel euphoric and there are perhaps connotations of addiction.
The genre of this song would most likely fall under pop like much of there recent music. That being said the video does still feature the band using instruments giving it the band feel.

In the songs I have analysed and in many others there is a common theme of love, care and being thankful for what we have. This fits with the idea we have for our video that promotes caring and appreciating the world we have, as well as identifying the negative effects we have on the planet and each other and contrasting this will the positive things we do. We will use archive footage that is copy right free to show some of the historical things that have happened that we our selves can't capture, for example footage of a nuclear explosion. This will be used in unison with footage we our selves will capture to show some of our local area and also places such as New York that we personally have visited in order to give our video and international, world wide feel.
As mention the song 'Don't panic' tackles this subject and so we feel it will fit well, the lyrics below are an example of this.